Challenge: Merck Animal Health Equine needed a strategic and engaging social media presence to educate horse owners while promoting their products. The goal was to increase brand awareness, drive engagement, and position Merck as a trusted authority in equine health.

Solution: Developed a targeted content strategy featuring a mix of educational posts, product highlights, seasonal care tips, and interactive content. Leveraged compelling visuals and timely topics to foster meaningful connections with the audience.

Results:
228K+ Facebook followers
12% average engagement rate (10% above industry average)

This strategy successfully strengthened brand presence, increased audience interaction, and reinforced Merck Animal Health Equine’s credibility in the industry.