Objective:
Encourage current Ritchie owners and potential customers to winterize their Ritchie automatic waterers while reinforcing the brand’s reliability in keeping animals hydrated through the cold months.

Strategy:
Partnered with two agricultural influencers for a co-promoted giveaway, highlighting how Ritchie waterers simplify winter livestock care. The campaign emphasized that by prepping their Ritchie for winter, farmers could spend less time breaking ice and more time enjoying seasonal activities.

Execution:

• Collaborated with two trusted influencers to expand reach and engagement.

• Hosted a giveaway featuring a Ritchie-branded Solo Stove and s’mores kit, reinforcing the idea that with Ritchie handling livestock hydration, farmers had more time to relax and enjoy a cozy bonfire.

• Created engaging social media content showcasing the ease of winter prep and the lifestyle benefits of Ritchie products.

Impact:
This campaign effectively positioned Ritchie as a brand that values both efficiency and quality of life, strengthening trust and engagement within the farming community.