Challenge:
Potential customers were hesitant to purchase Ritchie Automatic Waterers due to concerns about the complexity and invasiveness of the installation process. Overcoming this perception was essential to driving conversions and increasing product adoption.

Strategy & Execution:
To demystify the installation process, we partnered with a trusted livestock influencer to document their real-life installation experience. Through an engaging, step-by-step video, the influencer:

• Walked their audience through the installation process.

• Addressed common concerns and misconceptions.

• Showcased the simplicity and efficiency of setting up a Ritchie Automatic Waterer.

The video was shared across social media platforms, reaching a highly targeted audience of livestock owners and generating valuable engagement.

Results:

• Increased customer confidence in the ease of installation.

• Reduced barriers to purchase by providing a transparent, real-world demonstration.

• Strengthened brand credibility through influencer advocacy.

• Expanded Ritchie's social media reach, gaining new followers from the influencer’s engaged livestock community.

This campaign successfully turned installation hesitation into installation inspiration, proving that Ritchie Automatic Waterers are a seamless and practical solution for livestock owners.